• DerisionConsulting@lemmy.ca
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    9 months ago

    “Our research shows us that the pink dollar isn’t as profitable as the bigot dollar. We don’t actually care about anything other than profits.”

    • barsquid@lemmy.world
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      9 months ago

      Exactly. Nobody should have been giving them money for rainbow shit without looking at who they actually donate to and what they actually support.

      This is still alarming as a bellwether. The Repub domestic terrorism has shut them up.

      • BlanketsWithSmallpox@lemmy.world
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        9 months ago

        It’s hilarious that this thread accuses them of supporting pride to make money was bad but supporting bigotry for money is also bad.

        It’s such a perfect microcosm of capitalism and popularity. How gatekeeping good deeds and representation through virtue signaling can turn people away and keep your movement from being funded by billion dollar organizations.

  • Nightwingdragon@lemmy.world
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    9 months ago

    In other news, threats of violence continue to be used because they’re effective, film at 11.

    Remember, guys. When you’re criticizing companies like Target for this, remember that it’s not the CEOs that have to deal with the fallout on a day-to-day basis. They’re safe in their offices. It’s the teenage cashiers and stock boys that have to bear the brunt of the threats. It’s the rank-and-file employees, who have no say in the matter one way or the other and have no authority to do anything about it. They’re the ones who have to deal with the crazy bastards who come in and start physically tearing things down. The ones who come in screaming and causing a scene. The employees who can’t even do anything about the asshole, especially if he’s uncooperative and refuses to leave. Sure, they could call the cops, who might show up 20 minutes later.

    Yes, these companies should be supporting the LGBT community. But if doing so is literally going to put their rank-and-file employees at risk from violent bigots, I can at least understand why they’re gun-shy. There’s no possible way to stop a bigot from walking into any store and creating havoc to get their point across, and there are far more bigots out there who have already said they’re willing to resort to violence than most people thought.

    Look at it this way: You have a choice to make. You’ve got social media on one side telling you to take choice A because it’s the right choice to make, and some nutjob(s) in your face, physically threatening you with violence until you take choice B. Which one are you going to choose?

    “Everybody has a plan until they get punched in the face.” And everybody has an answer until they’re the ones being threatened.

    • greenskye@lemm.ee
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      9 months ago

      Honestly all this tells me is that peaceful movements and protests are seemingly far less effective than violence. So if the LGBT crowd wants to see change, then their going to have to get violent too.

      I don’t morally agree with it, but it feels hard to deny the realities about it.

  • CMDR_Horn@lemmy.world
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    9 months ago

    They aren’t cowards. They are legally obligated to make more profit for the shareholders. They couldn’t give a rats ass about anything else. Any public company showing “support” for pride is only doing it because they think it will drive more business than they’ll lose. The system is fucked

    • Empricorn@feddit.nl
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      9 months ago

      Common misconception. Fiduciary Duty means the Board of Directors has to act in a company’s best interest. It does not mean they legally have to maximize every single profit possibility, short and long-term. Some people feel that improving a company’s reputation or outreach is in its best interest, even if it doesn’t increase profits.

      It’s also important to know that no one has ever been found guilty of failing to fulfill fiduciary duty, and it’s pretty vague. Companies can still do what they want, don’t let them tell you their hands were tied and they had to do [awful, greedy thing that everyone hates]…

  • dependencyinjection@discuss.tchncs.de
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    9 months ago

    They never cared.

    I don’t need Apple going on about LGBTQ+ in my country when it’s already accepted here. It’s funny how in the places where it should be promoted like Saudi or Russia that they keep quiet there.

    I used to work for Apple and I’d raise these points in the daily meetings on the shop floor. It’s the same for green shirts to celebrate Earth day, by manufacturing green shirts and then shipping them around the globe. It’s all a facade.

  • anticolonialist@lemmy.world
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    9 months ago

    Fucking cowards, this is one reason Im jaded against anyone calling themselves an ally. The slightest pressure and they will turn