Lame One

This isn’t “backfiring” though. People who were already blocking ads are the only ones doing this. If there’s even a small portion of people who gave up and just started watching ads/got premium, that means YouTube won. The only way this could really be considered to have backfired is if people were stopping using YouTube entirely, which isn’t really happening.

If this is the study I’m thinking of, one particular guy just kept shocking himself nearly a hundred times. Some people are just built different