• Skull giver@popplesburger.hilciferous.nl
    link
    fedilink
    English
    arrow-up
    7
    ·
    1 year ago

    You can just buy a brand TLD for 100k, like Google did with .google and .youtube. Of course, even Google only seems to use blog.google (and I don’t think they even use .youtube) but they could!

    • 4z01235@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      1
      ·
      1 year ago

      I’m sure Google didn’t buy those for the purpose of actually using them, but rather to prevent someone else from registering and using them.

        • Echo Dot@feddit.uk
          link
          fedilink
          English
          arrow-up
          3
          ·
          edit-2
          1 year ago

          It’s Google, probably just bought them on the off chance that they would ever do anything with them.

          They are a company where the left hand doesn’t talk to the right hand very often anyway.

        • 4z01235@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          arrow-down
          1
          ·
          1 year ago

          Two businesses can trademark the same name if they are operating in different industries. Or, the name could have spaces or punctuation that renders the same as a TLD.

          Go Ogle Photographic & Paparazzi Inc. could have a reasonable claim to the same .google TLD. The registration fee is chump change for Google/Alphabet to make sure this can’t happen.