the United States’ first “carbon-positive” hotel (meaning that it is supposed to sequester more carbon than it emits
I always thought “carbon negative” meant something removed more carbon than it emits / was used to produce it.
Or is it one of those " ‘inflammable’ means ‘flammable’ " kind of terms?
It’s a neologism, rather like “inflammible” because “negative” is an awful word to use for marketing.
I’d say confusing people into thinking the opposite by changing the meaning of fairly established terms is also awful marketing.
They should just use a different word. There are plenty.
Did you know, these new gasoline engines are also “carbon positive”. The more you drive, the more carbon you deposit into the atmosphere! Everybody wins!
It does, like the same way a negative blood test means you don’t have something.
But this language has probably been used, like the other commenter has stated that it’s dumbed down for the stupid pond people
“Negative” sounds too negative.
I would like to pay negative bills.
It is greenwashing bullshit, of course. No such thing. Unless it’s a hammock in a tree.
Insignificant, but cool. I didn’t know about the anti-greenwashing legislation they mentioned until now, that’s probably more significant.
