Because legally speaking X has an uphill battle to try and prove collusion. Brands are not competitors, they’re buyers. Outside of some outstanding finding that GARM and co. colluded with the likes of Facebook and Snapchat for kick backs or rate reductions, X doesn’t have a win here.
The thing Poppa X does have is lots of money. So far that’s worked a little, the WFA has shut down GARM citing that the legal battle has “drained its resources and finances.” But the WFA and some of the brands they represent are still named (Unilever has settled - never heard of them) - do they have the cash to push back? WFA doesn’t, they’re a non-profit. The rest? Not sure.
Musk is a petulant child who is running the government now, and will abuse it to whatever ends he desires
This is honestly the most likely reason.
Because legally speaking X has an uphill battle to try and prove collusion. Brands are not competitors, they’re buyers. Outside of some outstanding finding that GARM and co. colluded with the likes of Facebook and Snapchat for kick backs or rate reductions, X doesn’t have a win here.
The thing Poppa X does have is lots of money. So far that’s worked a little, the WFA has shut down GARM citing that the legal battle has “drained its resources and finances.” But the WFA and some of the brands they represent are still named (Unilever has settled - never heard of them) - do they have the cash to push back? WFA doesn’t, they’re a non-profit. The rest? Not sure.