The company said the explosive growth of delivery demand makes it critical to get restaurant locations even closer to customers for faster delivery times
I think the expectations of consumers for a dine in experience is just a lot higher these days than McDonalds is interested or equipped to compete with and they’re also in the process of pivoting towards a post-automation future.
This to me sounds like a company that is realigning their strategy to fit the market segment they think they have the best chance of capitalizing on, which is apparently faceless late stage capitalism burgers.
I think the expectations of consumers for a dine in experience is just a lot higher these days than McDonalds is interested or equipped to compete with and they’re also in the process of pivoting towards a post-automation future.
This to me sounds like a company that is realigning their strategy to fit the market segment they think they have the best chance of capitalizing on, which is apparently faceless late stage capitalism burgers.