The first time I saw this term used was on twitter, from a somewhat funny twitter troll.

I’ve been thinking about it as well, I think if I were to do it I’d probably post and immediately close the app, and disable notifications, to prevent addiction. Go for it, it might be fun who knows.

The claim seems to be backed from a US official as well.

https://www.cnn.com/2023/11/13/politics/al-shifa-hospital-us-intelligence/index.html

Yes, and I usually click out of curiosity further reinforcing the algorithm.