I read エロゲ and haunt AO3. I’ve been learning Japanese for far too long. I like GNOME, KDE, and Sway.

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Joined 2 years ago
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Cake day: June 16th, 2023

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  • Maybe a different perspective could help?

    YouTube advertising works a little differently to, say, Facebook. For advertisements longer than 30 seconds, the advertiser doesn’t pay if the user hits “Skip”. Ad-blocking users are far less likely to watch ads to completion, so I can imagine this having almost no impact on conversion.

    I believe this change, if it is successful in blocking ad-blockers, will generally be detrimental to advertisers. It means advertisements shorter than 30 seconds (so, unskippable ads) are now shown to a larger proportion of people unlikely to be interested or paying attention to the advertisement. It’s beneficial to YouTube because they can claw back some of the money they spend serving ad-blocking users videos—that ain’t free. That being said, YouTube is still probably one of the most friendly big platforms to advertisers because of how flexible they are. While it uses the Google Ads system, it’s more friendly than Google search ads…

    I missed an opportunity to ask someone who did a lot of YouTube advertising whether they noticed any impact at all from the recent ad-blocker blocking change recently, so this is all speculation.


  • I don’t try explaining this stuff anymore. I’m extremely bad at it and I know most people will either not care or not care enough. And that’s fine. It’s easier to let people think I’m a luddite. I prefer to wait for them to ask me why I use technology differently than to preach to them, and most of the time, they don’t ask. It’s always easier to let people convince themselves than to try to convince them.

    I tell them to install Signal and message me there, and if they don’t want to do that, they can SMS me. Signal is a better idea if they want faster responses as I rarely check my phone but do check Signal Desktop fairly regularly. I have tried to get KDE Connect working so I can respond to SMS more timely but it was annoying and I gave up.