- Time removed its paywall in June 2023, resulting in a rise in advertising revenue but a loss of digital subscribers, with traffic remaining relatively flat.
- The decision was influenced by broader industry trends and the publisher’s focus on working with advertisers and leveraging its brand equity in other ventures.
- Time aims to achieve profitability by expanding its direct advertising and sponsorship business, growing its global events slate, and exploring new ventures like connected television.
I don’t think it’s that simple for a business. Crypto is simultaneously an asset and an income once it is sold, but also not a traditionally defined accounting asset. Combine that with how slow the government has been to properly define crypto, I bet most businesses would rather just not have to deal with it. Last thing they’d want is the IRS coming after them for doing it wrong.