Thank God you censored the word SHIT so we didn’t all need a group hug meeting .
Very interesting talk! Thanks for the share!
The real cost of enshittification is that they make it impossible for others to run honest business.
Who will pay a subscription for privacy respecting services when there are a dozen free alternatives. True cost of running online business has been completely hidden from users and for so long that they will never accept those that want to cover the costs upfront.
e.g. how many of you remain on Lemmy if instance owners asked for a monthly fee to cover their server costs?
That’s the neoliberal secret – you have to play the game, no matter how immoral the rules.
Well, not entirely. We can move out to the wilderness and live off the land with very minimal interaction with civilization. We don’t because iPhones and medicine are too good to give up.
Can we all take a moment to appreciate how stupid that word sounds. I feel like we can come up with something better.
I just wanted to say, definitely watch the video if you have the time. Cory Doctorow is absolutely right and an incredibly smart guy.
It doesn’t necessarily roll off the tongue, but that’s a good thing. It seems to be catching on, and frankly those large companies and orgs that are enshittifying and get labeled thusly might actually not love being called out with it, and hopefully slow their roll.
Doubtful, but a man can dream.
I used to work at S***ify… which is currently enshittifying at top-speed. It fits.
Funny that it could either Shopify or Spotify, you refer to, as both are arguably enshityifying.
In what ways does it enshittify?
Welp… how long-winded do you want me to get on this one? You could look up literally hundreds of examples in mainstream news about how Shopify came up as a lean scrappy underdog circa 2012 alongside many of the second wave of budding platforms. In those days they were just a snowboard company who hated the pre-rolled ecomm solutions (especially Amazon) and came up with their own way.
Turns out a few other people liked their way as well… so they pivoted to SaaS and took off running. Their mantra at that time (and they still pull it out on the regular now… for laughs) was “Arming the rebels” (against Amazon…)
They built their SaaS platform on world-class customer/merchant support. Built things users asked for. Hired talented people who were inspired by the environment of doing good in the world… etc etc. They believed in what they were doing… i.e. “Make Commerce Better.”
Around the time I joined (2021) they got absolutely fucking hammered by new clients/merchants over lockdown. They were primed for “easy dropshipping” this and “low-cost barrier to entry” that for tens of millions of broke people sitting at home for lockdowns across 18+ months, looking for (pre-rolled) ways to earn an income. Their own marketing to small and emergin businesses (easy money over here!) ended up fucking them in the end.
They did an over-hiring wave like any other tech compan at the time. Very shortly after their email and chat support queues were overrun (weeks-long wait times) they reduces phone support hours for normal merchants before killing them completely shortly thereafter (workers can only field one call at a time, vs 3 chats and multiple emails per hour)… Obv they kept phones open for Plus merchants (enterprise, of course). That’s Enshittification - Stage 1. They built their business, name, and reputation helping the little guy (the “rebels”)… and now they were pulling up the ladder behind them to help the Plus/enterprize clients get and remain profitable, instead.
I could keep going. If you look far enough into it they started aggressively courting Enterprize clients last year after their shares tanked, and after they laid off 30% of staff… and while they do that they need to pull finances and resources further away from their “rebels” to keep the Nikes and the Chapters of the world happy. Established mega-corps don’t love it if you’re giving “the little guy” stellar support while you give them (Nike) the same level. They want “better”, at all times.
They’ve been at multi-billion dollar valuation for years prior to Covid. It was the pressure through lockdowns and out the other side tha pressured them to keep growing profitability, sent them over the edge of enshittification. They’ve clearly taken a lot of advice from Wall Street and Silicon Valley about how to stay on the money train (from same)… during tough financial times. They’re already pulling top-notch support from their enterprize clients, and third-party app devs (ask me how I know that). The next (obvious) phase is to claw back those margins that keep enterprize clients happy, once they have enough of them locked in that a few leaving won’t hurt them. That’s phase 3, if you haven’t been keeping track.
Do you need more of a primer, or did I answer your question?
I read halfway through this comment fully under the impression it was about Spotify and was profoundly confused until I scrolled up and realized my mistake.
Honestly when I told people where I worked, half of them heard Spotify in their mind and rarely bothered to correct them 😂
Thanks for the detailed analysis!
Thank you, it’s clear 😊
I watched the video yesterday and I couldn’t really understand what the plan is. What I got was something like “the corps are too big for the consumers to do anything and laws are very slow to made”.
Did I miss something about the “audacious(?)” plan?
Man, people think they want laws to regulate the internet but seem to forget who owns the lobbyists.
The fediverse will be at risk as soon as they start legislating.
